OUR VALUES
Value Driven
Definition:Creating value for customers, investors, employees, and the community.
Code of Conduct:Aiming for long term value creation rather than short term profit, and doing the right things despite difficulties.
Always asking “what value we create for whom”.
Pursuit of Excellence
Definition:A working attitude of continuous improvement.
Code of Conduct:Relentlessly pursuing high standards.
Sparing no effort to break through limitations and achieve extraordinary results.
Continuously surpassing ourselves through continuous summary and learning.
Win-win Cooperation
Definition:Establishing a multi-layer cooperation network with internal and external partners to achieve mutual benefit.
Code of Conduct:Understanding and respecting mutual requirements and business and profit models, and exploring potential for cooperation.
Multilateral collaboration, mutual trust, and profit sharing.
Innovative Development
Definition:Going beyond existing working patterns and mindsets to find and implement better solutions.
Code of Conduct:Maintaining a flexible and open attitude, breaking away from conventional thinking, and improving and expanding business activities using new practices;
Creating an atmosphere to foster innovating and giving full autonomy to innovators.